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Aniplex is a Japanese company that produces and distributes anime and music. It is a subsidiary of Sony Music Entertainment Japan and part of the Sony Group. Aniplex is involved in the planning, production and distribution of anime series with a focus on multimedia development of its intellectual properties and licensed ones. Aniplex is also involved in the production and distribution of theatrical films, the planning, development and publishing of video games, the production and sale of merchandise related to its series, the publishing of home media and original soundtracks, the production of musicals and theatrical performances, in organizing live events to promote its series and in managing copyright and licensing. Aniplex operates ANIPLEX+, an online e-commerce store that provides the company's products directly to consumers. Founded in September 1995 by Sony Music Entertainment Japan, Aniplex operates globally with regional offices; Aniplex America is headquartered in Santa Monica, California, while Aniplex China is headquartered in Shanghai. Aniplex is one of the most prominent companies in the animation industry, responsible for producing numerous critically acclaimed and successful anime series such as Fullmetal Alchemist, Gurren Lagann, Monogatari Series, Puella Magi Madoka Magica, Fate Series, Sword Art Online and Demon Slayer: Kimetsu no Yaiba. It also runs and publishes the popular mobile game Fate/Grand Order. Among the most famous Aniplex characters are Edward Elric, Simon, Koyomi Araragi, Homura Akemi, Saber, Kirito, Tanjiro Kamado and Mash Kyrielight.