Good Smile Company is a Japanese company specializing in the production and distribution of action figures and models of comic, anime and video game characters. Founded in 2001, Good Smile Company has quickly become one of the leading companies in the high quality action figure industry, thanks to their attention to detail, quality materials and care in the reproduction of the characters.

One of Good Smile Company's signature brands is the "Nendoroid" product line, which depicts anime and manga characters in a super deformed format, with large heads and small bodies. These figures are hugely popular with collectors and fans around the world.

Good Smile Company also works with many other anime, manga, and video game companies and manufacturers to create official merchandise, such as action figures, figurines, and merchandise. Their attention to detail and quality has made the Good Smile Company a point of reference for collectors around the world.