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Max Factory is a Japanese company that produces figures, toys, models and other products related to the world of animation and video games. The brand is famous for its series of articulated figures called figma, which faithfully reproduce the characters from various works. Among the most popular characters are Hatsune Miku, Saber, Link, Spider-Man, Levi, Asuna, Kirito and many others. Max Factory was founded in 1987 by professional pattern maker MAX Watanabe and is based in Tokyo. Collaborates with other companies such as Good Smile Company, Hobby Japan and Kadokawa. Max Factory also has a division dedicated to adult products, called native. Max Factory is a reference brand for anime and video game fans, which offers high quality and detailed products.